3b. Within a sentence, make the link the emphatic element.
- In a sentence, or a paragraph, put the linktext at the end. Make the text end with a click.
When Japan colonized Korea, it sent a million Japanese to control 23 million Koreans. Trade grew, but only with Japan and for the profit of the Japanese. This period, culminating in annexation in 1910, proved the economic value, and the destructive tendency, of colonial exploitation.
- To put the emphatic element (the link) at the end of the sentence, trim the material at the end, shift less important information to the left, move the important information to the right.
Before
In 1912, the average Korean consumed 220 pounds of rice per person in a year, but in 1933, due to the exportation of rice to Japan during the Japanese occupation, that amount dwindled to 133 pounds per person, a not inconsiderable decline in the standard of living.
After
In 1912, the average Korean consumed 220 pounds of rice per person in a year, but in 1933, during the Japanese occupation, that amount dwindled to 133 pounds per person—because so much rice was exported to Japan.
- Avoid a barrage of links in running text. One, two, or three links per paragraph; no more. If you have more links, put them in a list.
Other ways to make links hot
3a. Make clear what the user will get from the link.
3c. Shift focus from the links or linked-to documents to the subject.
3d. Provide depth and breadth through plentiful links to related information within your site.
3e. Establish credibility by offering outbound links.
3f. Make meta information public.
3g. Write URLs that humans can read.
3i. Tell people about a media object before they download.
3j. Announce the new with special links.
3k. Write meta-tags to have your pages found.
