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HomeGuidelines > 3. Cook up hot links. > 3f. Make meta information public with links.

 

Diagram

Background

Examples

Audience Fit

Challenge

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3f. Make meta information public with links.

  • Help me understand the context of the page, by offering information about it. Meta-information increases credibility.
  • Tell me the status of your information, if it is perishable, or part of a sequence of drafts.
  • Include the date on which you last modified the content of the page.
  • Include the phone number for customer support, or the home office. Make the call toll free.
  • Include a link to an email message or form on which I can comment on the page. If possible, have the comment sent directly to you, as the primary author of the page. Then respond.
  • Sign your name. Make it seem as if a human wrote the text.
  • Include the page URL, if possible, so people who have saved or printed the page can be sure of finding it again.

Other ways to make links hot

3a. Make clear what the user will get from the link.

3b. Within a sentence, make the link the emphatic element.

 

Diagram

From each individual page, you might provide links to your email, the home page, a form, a file, or a discussion list.

3c. Shift focus from the links or linked-to documents to the subject.

3d. Provide depth and breadth through plentiful links to related information within your site.

3e. Establish credibility by offering outbound links.

3g. Write URLs that humans can read.

3h. Make links accessible.

3i. Tell people about a media object before they download.

3j. Announce the new with special links.

3k. Write meta-tags to have your pages found.

Resources on writing links

Taking a Position on Links

Heuristic Online Text (HOT) Evaluation for Links

Poster

 

 

 

 

 

 

 

Background

Declare the status of the information: ie, draft, final, in progress, for comment. Berners-Lee (1995)

Date your pages to give an indicator of the currency of the information you are publishing.

Invite comments: Put a link leading to a comment mechanism on every page.
Levine (1997)

List your URL. (That way, if users print the page, they can figure out how to get back to your Web site).Apple (1997)

Provide an email address and/or telephone number, or a conspicuous Contact link to this information, on every page of the site. The contact opportunities you provide customers reflect the value you place on customer service.
IBM (1999)

Place your name and logo on every page and make the logo a link to the home page. Nielsen (1999d)

See: Apple (1999), Berners-Lee (1995), IBM (1999), Levine (1997), Lohse & Spiller (1998), Lynch & Horton (1999), Nielsen (1999d), Spyridakis (2000), W3C (1999)

 

 
 

Examples

Original Page Ending

And so, in conclusion, the committee has voted to prepare the standard for publication, with a target date of January, 2005.

Revised Paragraph:

And so, in conclusion, the committee has voted to prepare the standard for publication, with a target date of January, 2005.

Overview / Rationale / Recommendations / Conclusion

Copyright 2003 W3Org

Free to copy with credit

Contact: Jonathan Price

This page: http://www.w3.org/reports/schema0307a

Posted July 2003

Formal Report (Archive version; will not be updated)

Audience Fit
 
If visitors want... How well does this guideline apply?
To have fun Sure, why not?
To learn Helpful for those who get lost, wonder how current your material is, or need to get in touch with you.
To act Critical.
To be aware Think of this as an exercise in honesty.
To get close to people Following the guideline may seem tedious, but you open yourself up to your visitors.

Ready for some challenges?

 

 

 

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