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GuidelinesFollow these six strategies to create Web writing that really works. For each strategic idea, we provide half a dozen or more specific guidelines. Each guideline is based on research in usability, readability, and design, plus the experience of a lot of experienced professionals. With each guideline, you get:
Bonus To measure how well your own organization is following these strategies, you can apply a Heuristic Online Text (HOT) Evaluation of a particular strategy, or call us, and we'll do a thorough study, coming up with detailed recommendations. |
Resources Test yourself (Complete set of challenges, based on these guidelines, PDF, 150K, or about 3 minutes at 56K) |
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