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3. Taking a Position on LinksTake a position on one of these topics. What’s your opinion of the links on the following sites? Please include generous samples and URLs in your position statement. 1) Microsoft Server Documentation
http://www.microsoft.com/windows2000/en/server/help/ 2) Charitable links Charitable organizations must open their sites to a wide variety of visitors, hoping for donations, volunteers, and new staff, but recognizing that they may be explored by government workers, politicians, financiers, rival organizations, and the press. How well do the links serve one of these audiences at a charitable site such as one of the following? Amnesty International
at
http://www.amnesty.org/
3) Expanding the design window When companies push the envelope in design, they often ignore some of the conventions that users expect. For a sophisticated audience, such explorations may work. What do you think of the links on one of these "designy" sites? http://www.gsd.harvard.edu/index.html |
How to make links hot 3a. Make clear what the user will get from the link. 3b. Within a sentence, make the link the emphatic element. 3c. Shift focus from the lnks or linked-to documents to the subject. 3d. Provide depth and breadth through plentiful links to related information within your site. 3e. Establish credibility by offering outbound links. 3f. Make meta information public. 3g. Write URLs that humans can read. 3i. Tell people about a media object before they download. 3j. Announce the new with special links. 3k. Write meta-tags to have your pages found. Resources on writing links Taking a Position on Links Heuristic Online Text (HOT) Evaluation for Links
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