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HomeGuidelines > 3. Cook up hot links. >3k. Write meta-tags to have your pages found > Challenge + Answer

 

Diagram

Background

Audience Fit

Challenge

Bonus! Hot Text chapter (125K, PDF, 2 minutes at 56K)

Challenge

Create a list of at least a dozen keywords to attract search engines to the 8-page document described in this paragraph.

Increased reliance on non-nuclear experiments for stockpile certification, supported by improved computational modeling capability, has deepened our need for advanced hydrodynamic radiographic capabilities that supplement and complement traditional x-ray radiography. In addition to proton radiography and laser-sheet illumination, our researchers are developing advanced neutron-scattering techniques for application to nuclear stockpile stewardship and surveillance through advanced gamma-ray detectors, monitoring devices for nonproliferation, remote detection of chemical plumes, satellite remote sensing, and the development of global nuclear material flow models. This paper gives the United States Congress a bird’s eye view of research in these areas during the fiscal year 2003.

 

Answer =>

 

Answer

Some possible keywords:

2003

certification

chemical

Congress

detector

gamma-ray

global

hydrodynamic

laser-sheet

model

modeling

monitor

neutron-scattering

non-nuclear

nonproliferation

nuclear

plume

proton

radiography

remote

remote sensing

satellite

sensing

stewardship

stockpile

surveillance

x-ray

 

Other ways to make links hot

3a. Make clear what the user will get from the link.

3b. Within a sentence, make the link the emphatic element.

3c. Shift focus from the links or linked-to documents to the subject.

3d. Provide depth and breadth through plentiful links to related information within your site.

3e. Establish credibility by offering outbound links.

3f. Make meta information public.

3g. Write URLs that humans can read.

3h. Make links accessible.

3i. Tell people about a media object before they download.

3j. Announce the new with special links.

Resources on writing links

Taking a Position on Links

Heuristic Online Text (HOT) Evaluation for Links

Poster

 

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