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HomeGuidelines > 3. Cook up hot links. > 3a. Make clear what the user will get from a link > Challenges          





Audience Fit


Bonus! Hot Text chapter (146K, PDF, 1.5 minutes at 56K)


With imaginative flare, make up teaser text giving context and several link names for one of the following.


An overview of the software that allows administrators to pick products, specify quantities, and assign them to stores, in an automated warehouse.



A 750-word article on painting and drawing software for 7-10 year olds, with references to reviews of three new titles on a Web site with articles about children’s software.



Three press releases from your current organization, for the top of the Press page.



A summary of the three software simulation tools that model radiation, material, and heat flows in nuclear explosions.


Other ways to make links hot

3b. Within a sentence, make the link the emphatic element.

3c. Shift focus from the links or linked-to documents to the subject.

3d. Provide depth and breadth through plentiful links to related information within your site.

3e. Establish credibility by offering outbound links.

3f. Make meta information public.

3g. Write URLs that humans can read.

3h. Make links accessible.

3i. Tell people about a media object before they download.

3j. Announce the new with special links.

3k. Write meta-tags to have your pages found.

Resources on writing links

Taking a Position on Links

Heuristic Online Text (HOT) Evaluation for Links



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