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Home > Guidelines > 4. Build chunky paragraphs. > 4a. Design each paragraph around one idea. |
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4a. Design each paragraph around one idea.
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Other ways to make chunky paragraphs: 4a. Design each paragraph around one idea. 4b. Put the idea of the paragraph first. 4c. If you must include context, put that first. 4d. Put key conclusions, ideas, news, at the start of the article.
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Diagram
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BackgroundBusiness readers are skimmers; many go weeks at a time without reading a paragraph all the way through. —Weiss (1991) One idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph). —Nielsen (1997b) One point per paragraph. —Bricklin (1998) Each paragraph should contain one main idea; use a second paragraph for a second idea, since users tend to skip any second point as they scan over the paragraph. —Sun (2000) Paragraphs have plots, patterns that organize sentences into a whole unit. --Young, Becker, and Pike (1970). See bibliography: Bricklin (1998), Bush and Campbell (1995), Dragga and Gong (1989), Morkes & Nielsen (1997), Nielsen (1997a, 1997b), Quirk (1972), Sammons (1999), Sun (2000), Weiss (1991), Williams (1990), Young, Becker, and Pike (1970). Original Paragraph ActiveX controls are just one part of the whole ActiveX technology, and we should really focus our attention there. ActiveX itself is a revision of Microsoft’s early OLE standards, which competitors found too desktop-centered. The modifications to ActiveX technology help make network objects more secure, more usable on multiple platforms, and smaller, so they move faster across the network. Of course, some competitors argue that ActiveX and DCOM do not interoperate with multivendor open object standards such as CORBA, and Microsoft has said it will upgrade to work with CORBA, but has not done the implementation at this time. The basic idea behind ActiveX technology is to support platform-independent, reusable software objects, so that an intranet or the Internet can offer a broad assortment of prebuilt functions. Revised Paragraph The modifications to ActiveX technology help make network objects more secure, more usable on multiple platforms, and smaller, so they move faster across the network. The idea behind ActiveX technology is to support platform-independent, reusable software objects, so that an intranet or the Internet can offer a broad assortment of prebuilt functions. Of course, some competitors argue that Microsoft has not gone far enough, even in this revision of ActiveX technology, and its related standard, DCOM. The competitors argue that ActiveX and DCOM do not interoperate with multi-vendor open object standards such as CORBA, and Microsoft has said it will upgrade to work with CORBA, but has not done the implementation at this time. |
Resources on chunkiness Taking a Position on chunkiness
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