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HomeGuidelines > 4. Build chunky paragraphs. > 4a. Design each paragraph around one idea. > Challenge





Audience Fit


Bonus! Hot Text chapter (121K, PDF, 2 minutes at 56K)



Carve into paragraphs each devoted to one topic.

The browser can be viewed as an application that runs on the client and manages the connection with the network, making the connection, transferring data, and interpreting and displaying the data received through a GUI. Graphic User Interfaces (GUIs) have a long history, going back to early work at Xerox PARC, resulting in products such as the Xerox Star and Apple Macintosh. The browser’s reliance on a GUI is a manifestation of its birthdate, when GUIs were well established, with Windows beginning to dominate throughout the industry. The browser therefore makes pictures, text, animation, video, and sound available to the user, in a hypertext environment. To initiate a connection, the browser requests a connection with Web servers across a Local Area Network (LAN) or Wide Area Network (WAN), using the standard Internet network protocol, Transmission Control Protocol/Internet Protocol (TCP/IP), or a gateway to TCP/IP.


Other ways to build chunky paragraphs:

4b. Put the idea of the paragraph first.

4c. If you must include context, put that first.

4d. Put key conclusions, ideas, news, at the start of the article.



Carve into paragraphs each devoted to one topic. Add subheads to indicate your structure to a scanner.

People find spam annoying and unfair—an invasion of privacy, a waste of time, a distraction. Just deleting every piece of spam can take ten minutes a day. What can we do about this problem? Spam is unsolicited email, usually advertising get-rich-quick schemes, penny stocks, diets, or pornography, but sometimes publicizing a political or moral position.

We believe that everyone sending an email should be required to include a working return address. In the U.S. Congress, some proposed bills outlawing anonymous email would allow us to hit the Reply button and send back junk mail of our own. Spam, defined as email you didn’t ask for or want, might be discouraged by such a law, but not killed. We’d like to be able to reply to any spam saying, "Take me off your list." But when we try that, we often get a message back saying that the address cannot be found, because the Reply-To address was bogus. Although spammers don’t mind filling our inbox, they don’t like our complaints filling up their own server.

Another possible solution is filtering software. But it is difficult to anticipate every subject line that clever spammers might use, so that you can block those messages; and you will never be able to guess every made-up Sender the spammers might invent. Plus, the whole process of creating a Delete on Receipt list is time-consuming. So most people aren’t going to bother.

The Delete button still seems our best solution.


Resources on chunkiness

Taking a Position on chunkiness




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