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Home > Guidelines > Resources > Take a Position > 4. Chunkiness |
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4. Taking a Position on ChunkinessTake a position on one of these topics. Adobe Adobe offers tips and tutorials for users of its products at http://www.pacific.adobe.com/epaper/tips/main.html These little articles combine marketing pitches and instructional steps with gorgeous graphics. If you have an Adobe product, check the tips for that one, and see how well you can transfer what you learn to actual practice. If you do not own an Adobe product, just analyze the prose objectively.
Quote generously, and give us the path or the URL to find the pages you discuss. IBM offers product descriptions and case studies, organized around industries, at http://www.ibm.com/us/ The marketing people have poured a lot of information into these pages, selling fast.
The Internal Revenue Service has a perky little site, featuring many of their publications in PDF and HTML. Take a look, for instance, at the material for businesses, at http://www.irs.ustreas.gov/businesses/index.html Or search forTaxInteractive, their online zine for understanding taxes, http://www.irs.gov/individuals/page/0,,id%3D15548,00.html
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How to make chunky paragraphs 4a. Design each paragraph around one idea. 4b. Put the idea of the paragraph first. 4c. If you must include context, put that first. 4d. Put key conclusions, ideas, news, at the start of the article. Resources on writing links Taking a Position on Chunkability
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