Webifying your business depends on an accurate enterprise data model,
including your own data.
Business re-engineering attempts to design the business around specific
goals, as if building a business itself were an engineering activity.
Webifying, similarly, puts more of this info up on the Intranet and public
Web site. Goals:
- Simplify the supply chain, from customer order through manufacturing to
- Cut out traditional departments, to eliminate make-work and costly turf
- Make each employee more productive, individually; make small teams act
- Sell more to the most profitable customers.
- Customize products to give each customer exactly what he or she wants.
- Reduce time to market, time to delivery.
- Change corporate direction quickly in response to customer wishes.
Free your processes from
Value streams (processes that contribute value to your company or
the customer) have been largely unmanaged because the
corporation was not organized around them, but around functions, in
vertical power structures and turfs. Going through channels took
forever. So the process leading up to a
customer delivery has been tangled, inept, argued over, messed up.
A process is a specific ordering of work activities across time and place,
with a beginning, an end, clearly identified inputs and outputs: a
structure of action.
--T.H. Davenport, Process Innovation
A value stream is an end-to-end collection of activities that has a clear
reason for its existence--to deliver a result to a customer or end user.
--J. Martin, Cybercorp
teams manage value streams, end to end.
Value-stream teams combine what used to be a variety of jobs from
- Team has responsibility, and power to make it happen.
- Team checks as it goes, not later.
- Team members work together, even if in geographically distant locations.
- Specialists and consultants join team as needed, on project basis.
Examples of value streams in Fortune 500 companies:
- Acquiring and understanding a customer (from lead to sale)
- Fulfilling an order (receiving, fulfilling, delivering, getting paid)
- Servicing the customer (providing help in using, planning)
- Loan request from inquiry to disbursement
- Manufacturing from procuring supplies to finished goods
- Designing products from concept through prototype to specs
Internet encourages small teams
- Team can exchange views, no matter where, work in many locations.
- Team talks with customers constantly, checks up on competition.
- Everyone on team has access to all the data all the time.
Get a panoramic
When you are on one of these teams, you need a panoramic view of all the
info objects, so you can:
- Assemble fresh documents on the fly from existing components
- Invent new document types and populate them
- Respond to customers, attaching or incorporating objects from existing
As a member of a team responsible for communication, you need software
- Lets you create and maintain objects, search for the ones you need, and
- Lets you fold in messages from customers, subject matter experts,
engineers, without difficulty
- Lets you collect information on the fly from mainframe databases
(numbers shipped, suppliers, invoices), unstructured info (letters, memos,
presentation slides), and all electronic files
Benefits of an
object-oriented approach to content.