Go gonzo once and a while
For your own sake, and for your audience, once you have learned how to write within a particular genre, you must push it to the limit, changing it so it does a better job accommodating your audience, your context, and your own experience.
Generic writing may do an adequate job for the audience for a while.
But if you do nothing but obey the conventions, you cannot write well, and eventually your audience wanders away.
Take Christopher Locke's project, Entropy Gradient Reversals, a webzine and e-mail list that asks, "Does intelligent life exist in online business?"
