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Reviews and comments on Hot Text! Web Writing that Works
"Best Web Publishing Title of 2002,"
"This dynamic duo has created an excellent book that focuses on
effective, user-friendly Web writing."
—Leanne Krudner, The Nor'easter
"This is the best web writing book around, with excellent coverage
of history, theory, and application. Outstanding material on
object-oriented writing and audience analysis!"
"Inspiring, authoritative, fun, and personal-Hot Text is an
"Why is online writing so bad? Probably because books like this
haven't been available until now. Buy it. Read it. Try something new-it's
got to be better than what we're used to!"
"Fresh, honest and inspiring-Hot Text practices what it preaches,
from mindset to mechanics."
"The Internet offers far more challenges to writers than any other
media-hard-to-read text, short attention spans, customization options, and
an 'audience of one.' This powerful book provides real-world examples,
case studies and compelling 'object-oriented' solutions for mastering this
potential minefield. It's a unique and much-needed resource that should be
in every writer's toolkit."
"Lisa Price is unparalleled in the writing field and the
'genuinely good people' field. Her proven experience will help
professional writers boost their income, her accessibility and
thoroughness will help new writers break into the online marketplace, and
her personality will make you just plain happy."
"Warm, informative, conversational, inspiring, and honest, this
book gave me great ideas and models without feeling like a lecture."
"Although we've known for years that writing for the Web follows
different rules of grammar and style, until now, no one has tackled this
issue. From the broad to the specific, the Prices guide you through the
art of composing text for the Web that readers will really read."
"Hot Text is a superbly written guide with dozens of humorously
presented tips and real world examples for all of us who must deal with
the limitations of the computer screen as a medium. I have already found
myself sharing many of these suggestions for brevity and clarity with my
'client writers.' What good is a beautiful Web site unless you get your
message across? I only wish I had had this book two dozen Web sites ago.
Don't wait-add this book to your resource library today."
"Hot Text is really a master-class-in-a-box. Both practicing and wannabe Web writers will want to read it and join the online discussion group. Teachers and trainers will find everything they need for courses on writing for the Web: sensible, authoritative precepts; clear explanations; useful examples; discussion questions; research topics; extensive bibliography; and much more.
"The Prices model their own advice about persona and genre.
Knowing how "to write like human beings," they are witty and
genial guides through the thickets of XML, menu structure, and
object-oriented writing. Hot Text is authoritative. It draws on its
authors' considerable experience as Web writers, but its precepts are also
supported by a lot of book-learning. The authors' copious research shows,
but it does not distract the reader. The references are well-integrated
with the text, and fuller documentation appears in unobtrusive end-notes.
A big, thorough bibliography is a gift to other researchers."
"Jonathan and Lisa Price have crafted a panacea of web
writing-weaving threads of practicality with attitude, they put the reader
on the right track. Not to mention the fact that they deem it acceptable
to lob multiple compliments in my direction."
"Jonathan and Lisa Price have written a truly useful
book-graceful, engaging, and compellingly intelligent. The Web has changed
how communication occurs, and Jonathan and Lisa illuminate successful
approaches to creating Web documents of all kinds, including customer
assistance, FAQs, resumes, and XML documents. Hot Text treats the people
who use the Web as real people, with actual brains and real selves. From
such a point of departure, Jonathan and Lisa's idea of communication is
deeply humane. This is a key book for anyone composing information for the
"The Prices know how to "sing the body [text] electric"
in this new book for Web authors, in which their theoretically sound
yet eminently practical advice will lead would-be and accomplished Web
authors into and out of the skills they need to design and build
audience-sensitive Web sites. Especially useful is the Web-based advice on
audience, which takes the seemingly infinite range of web audiences and
focuses instead on 'The Audience of One,' the single user who must
navigate the electronic mosaic of text, frames, links, and whatnot that
make up the modern-day Web site. A must for serious Web authors and those
who would teach others to be such."
"This is one exhaustive and erudite look at Web writing."
"Don't just read this book. Follow its advice. With such a
pleasant reading one easily forgets that this book intends you to
act. This book will empower your clients and yourself."
"Hot Text examines good writing practices and discusses their
application to and implementation on the web. It's a great book. The tone
of the book is easy going: it feels as if you're chatting with the author
over a cup of coffee, except that you're constantly stopping to highlight
the great ideas you want to apply to your own website. The content rules
in this book, so much that it's easy to overlook the relevant quotes in
the sidebar. Overall the book is a very useful tool for anyone writing for
"The Prices' new book is HOT. These authors bring deep experience
across many contexts of writing--they know what works and why it works.
They show what happens when writing becomes part of a machine--how it must
change shape, change its relation to audiences, and change its texture.
Jonathan and Lisa Price take all the fine common sense they have gathered
over the years and have always shown in their other work. Now they
demonstrate concretely how to move writing from paper to the web. They do
so with a deft touch--with style and verve."
"Anyone who is writing for the Web will tremendously
benefit from reading this book."
"From the basics of writing to clear instructions on
writing for an electronic audience, this book covers all you need to
create hot, vital Web content.
"I think serious writers will find the book an important reference."
Writing that Works!