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Should I take this workshop?

How it works



Your instructor

Schedule and locations

Attention, corporate managers!

Content management

If your web site serves as the focal point for customer contact, marketing, support, and sales, your business depends on the way you manage content. What is content management, and how does it work?

You'll learn why traditional documents must be disassembled into objects that are described in the eXtensible Markup Language (XML), as the first step toward content management.

In addition, you'll learn how to plan for your own content management system (CMS).

You'll learn how to make a business case for the system, analyze the audiences and authors, prepare a taxonomy and metadata, model your information, make up templates, plan for personalization, and choose the right tool.

As you work through the planning process, you will get a detailed picture of what content management systems can do for you, what problems you need to plan around, and what tools will work best for you.

Should I take this workshop?


  • If you are a manager, team leader, or content creator and you want to understand and succeed at content management, you've come to the right place. This workshop gives you a good overview of all aspects of a content management system, approaching the subject through the planning process, so that you can spot potential problems, resolve conflicts, and make wise decisions.
  • If your organization already has a content management system in place, you will see how all its components work together. You will also see how many different people are involved, what they all do, and how delicate the arrangements can be. You will see how you fit into this large, complex, interactive process.


  • If you want detailed step-by-step instructions on a particular content management system.
  • If you want an abstract, or theoretical discussion of subjects such as postmodern content.
  • If you really have no problem with your current process for collecting content and publishing it on the web, on paper, and via handhelds.

How it works

Through in-class exercises, discussion, lectures, and case studies, you learn the history, process, and tools of content management.

You work with a series of forms to prepare checklists, evaluations, and analyses needed during the analysis and design of a content management system.


You'll learn how to create the documents you need when planning a new content management system:.

  • A situation analysis to determine how badly you need a Content Management System
  • A proposal for research and development, leading toward a CMS
  • A sponsor profile
  • An inventory of publication types
  • Analyses of audiences--their demographics, attitudes, publication needs, profile questions needed to identify members of each audience, and personas for major groups
  • Profiles of each author and source of content
  • Models of your information as hierarchies of objects
  • Preparations for the Document Type Definitions or schemas in XML
  • Complete menu system and site map
  • Plans for site index, link patterns, search criteria
  • Plans for maintaining all your access mechanisms
  • Specs for your templates
  • Plans for maintaining templates
  • Profiles to allow for customization and personalizing
  • Business rules or patterns of inference, to connect profile information with particular content
  • Criteria analysis, so you can choose the right tools for authoring and managing content in the way that you have planned


Day One:

  • Overview of Content Management
  • Preparing for a Content Management System (CMS)
  • Articulating the Goals of a CMS
  • Analysis and Design
  • Analyzing the Audiences
  • Analyzing Authors and Sources
  • Identifying Metadata

Day Two"

  • Modeling Your Information
  • Designing Access
  • Designing Templates
  • Planning for Personalization
  • Planning for Tools

Your instructor

Dr. Jonathan Price has developed more than a dozen online information facilities for character-based, pen-based, and graphic user interfaces. Author of How to Write a Computer Manual, and The Trail Guide to America Online, co-author with Henry Korman of How to Communicate Technical Information, he has coached electronic information teams from major computer manufacturers and software vendors in the U. S. And Japan.

He teaches information architecture, content management, XML, and technical writing at the University of California, Santa Cruz, the University of New Mexico, the Society for Technical Communication, and many major corporations. Jonathan and his wife Lisa are writers and editors for sites such as AOL, Disney, Hewlett Packard, Intuit, and KBKids. Lisa and Jonathan have written The Best of Online Shopping, and Hot Text: Web Writing that Works.

Schedule and locations

Online: JER Online Workshops, open registration

Attention, Corporate Managers!

If you have a group of people who are all writing the same kind of materials, we can customize the course, so that it reflects common problems that your people face. Examples seem familiar; exercises resemble their day-to-day work. Result: they can see, immediately, how the course can help them do their jobs.

Related class:

The Architecture of Content



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