Content management
If your web site serves as the focal point for customer contact, marketing, support, and sales, your business depends on the way you manage content. What is content management, and how does it work?
You'll learn why traditional documents must be disassembled into objects that are described in the eXtensible Markup Language (XML), as the first step toward content management.
In addition, you'll learn how to plan for your own content management system (CMS).
You'll learn how to make a business case for the system, analyze
the audiences and authors, prepare a taxonomy and metadata, model your
information, make up templates, plan for personalization, and choose the
right tool.
As you work through the planning process, you will get a detailed picture
of what content management systems can do for you, what problems you need
to plan around, and what tools will work best for you.
Yes…
No...
Through in-class exercises, discussion, lectures, and case studies, you
learn the history, process, and tools of content management.
You work with a series of forms to prepare checklists, evaluations, and
analyses needed during the analysis and design of a content management
system.
You'll learn how to create the documents you need when planning a new
content management system:.
Day One:
Day Two"
Dr. Jonathan Price has developed more than a dozen online information
facilities for character-based, pen-based, and graphic user interfaces.
Author of How to Write a Computer Manual, and The Trail Guide to America
Online, co-author with Henry Korman of How to Communicate Technical
Information, he has coached electronic information teams from major
computer manufacturers and software vendors in the U. S. And Japan.
He teaches information architecture, content management, XML, and
technical writing at the University of California, Santa Cruz, the
University of New Mexico, the Society for Technical Communication, and
many major corporations. Jonathan and his wife Lisa are writers and
editors for sites such as AOL, Disney, Hewlett Packard, Intuit, and KBKids.
Lisa and Jonathan have written The Best of Online Shopping, and Hot Text:
Web Writing that Works.
Schedule and locations
Online: JER Online Workshops, open registration
Attention, Corporate Managers!
If you have a group of people who are all writing the same kind of materials, we can customize the course, so that it reflects common problems that your people face. Examples seem familiar; exercises resemble their day-to-day work. Result: they can see, immediately, how the course can help them do their jobs.
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