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HomeGuidelines > 1. Trim that Text! ! > 1b. Use short words> Challenge                                                              

 

Diagram

Background

Examples

Audience Fit

Challenge

 

Challenge

Replace the big words with small words.

(a) When you make a donation...

(b) This educational institution holds...

(c) The culinary staff took up their pans and...

(d) Implement the appropriate launch sequence for your computer.

(e) We sent the samples back to the laboratory.

(f) Please endeavor to ...

(g) We reached the termination.

(h) Before you start, we want to apprise you...

(i) Poking around in the attic, she ascertained that ...

Answer

 

 

 

 

 

 

 

 

Reflecting on Brevity

Pithy sentences are like sharp nails driving truth into our memory.--Diderot

Other ways to trim that text

1a. Cut any paper-based text by 50%.

1c. Make some sentences short.

1d. Make most paragraphs short.

1e. Delete marketing fluff.

1f. Move vital but tangential or supplemental material.

1g. Convert repeating categories of information into tables.

1h. Beware of cutting so far that you make the text ambiguous.

   

Resources on brevity

Taking a Position on Brevity

Heuristic Online Text (HOT) Evaluation for Brevity

Poster

 

 

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