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HomeGuidelines > 1. Trim that Text! > 1a. Cut any paper-based text by 50%> Challenges                                                              





Audience Fit


Bonus! Hot Text Chapter (96K, PDF, 2 minutes at 56K)


Rewrite the following passages to shrink in half.


The agency has created this privacy statement in order to demonstrate our firmly held commitment to the protection of your privacy. We comply with widely held privacy principles, and the following material discloses our information-gathering and information-dissemination practices for our site. Because of our deep commitment to the principles of disclosure and informed consent, we have agreed to disclose our information practices to you at this time so you may make an informed decision about the privacy of your personal information.

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Now you can order anything inside our Internet store in a flash with our Online Ordering.

Through our simple 1-2-3 online ordering method, you can pick a product in our online catalog, and tell us exactly what color you want, what size is right for you, what quantity you want, whether or not you want us to do some monogramming (and if so, what initials or name you want), and whether or not you want us to gift wrap the product, and so on, and then, when you are all done with that, you drop the product into our easy-to-use shopping basket, just like that. When you find a product you like, look next to the product description for a button that says SELECT. Selecting the product does not order it. It just lets you pick the options for that product. Once you have clicked SELECT, you get a page that shows you the options for that particular kind of product, so you can choose things like color, size, quantity, monogramming, even gift wrapping, if you want. When you are all done choosing options, then you just click the Shopping Basket icon, and that puts the product, with all those options, into your shopping basket. You can now go on shopping by clicking the I WANT TO SHOP SOME MORE button, or you can go the checkout counter, by clicking CHECKOUT.

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Other ways to trim that text

1b. Use short words.

1c. Make some sentences short.

1d. Make most paragraphs short.

1e. Delete marketing fluff.

1f. Move vital but tangential or supplemental material.

1g. Convert repeating categories of information into tables.

1h. Beware of cutting so far that you make the text ambiguous.

Resources on brevity

Taking a Position on Brevity

Heuristic Online Text (HOT) Evaluation for Brevity




Our exciting product provides many different ways to apply character-level formatting, that is, formatting that applies to characters, not whole paragraphs, such as the font and size of characters, as well as paragraph-level formatting, such as alignment and indentation.

How FlowMaster applies formatting depends on what is selected when you choose the many different formatting options:

If you have the Pointer tool selected, then FlowMaster will set the publication's default type and paragraph specifications. If no publication is open, the changes that you make will then apply to any text you type in all new publications you open. So if you basically want to change the default, or standard, settings, do so before you start a new document, or open another document. If you have selected some text with the text tool, then the changes affect just the selected text or, if you are applying paragraph-level formatting, those apply just to the paragraphs selected. If you have simply clicked in the text, activating the Insertion point, then you will be applying character-level formatting to any new text that you type at that point, and from then on, and paragraph-level formatting to the paragraph containing the insertion point.

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We, of course, have a number of closely related objectives all focused on vitrification of Rocky Flats ash. Our project, or at least the project we are proposing here, will endeavor to optimize or at least improve, and at the same time to demonstrate methods for forming glass from both simulated experimental ash and actual ash samples, in effect processing it, with the long-range purpose to vitrify any and all incinerator ash coming from the Rocky Flats Environmental Technology Site (RFETS).  The purpose and intent of said vitrification is to stabilize the material, so as to prevent further degradation, washout, gas generation, or potential interaction with the surrounding environment. The ultimate long-term aim of the project is to produce a stable waste form that can be discarded to the Waste Isolation Pilot Plan (WIPP) in southern New Mexico.

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