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Audience Fit


Bonus! Hot Text chapter (104K, PDF, 2 minutes at 56K)


Think about ways you could offer more routes to the same information, appealing to different audiences, different conceptual models, different interests. 

Feel free to take a look at sites like these on the Web.


What are half a dozen menus that could lead to the same book, on an online bookstore?




Imagine you work for at CNN.com, a subsidiary of AOL Time-Warner.

You are posting a late-breaking article on a terrible disaster in France, with text and video from CNN, a photo collage from your subsidiary Time Magazine, and related stories from ABC.

What are some of the standard menus you might list the story under?


Other ways to make your menus meaningful:

6a. Think of a heading as an object you reuse many times.

6b. Write each menu so it offers a meaningful structure.

6d. Write and display several levels at once.

6e. When users arrive at the target, make it obvious.

6f. Confirm the location by showing its position in the hierarchy.



What are four menus that could lead to the same procedure on changing the format of a selected paragraph of text in a word-processing application?


Resources on menus

Taking a Position on Menus

Heuristic Online Text (H. O. T.) Evaluation of Menus




Organize the headings for these weather pages on your local newspaper’s site. Group, sequence, and, if needed, rewrite the headings. You are creating several menus.

  • 24-hour outlook
  • Airport conditions
  • Averages
  • Cloud watching
  • Fixing your roof
  • Gardening tips
  • Humidity and barometric pressure
  • Learning about the weather
  • Local mini-climates
  • National weather patterns
  • Next 7 days
  • Outdoor recreation



Don't make me use this ax on your menu!



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