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Home > Rants > Talk like a human being. > Probe your audiences--gently.> Create personas > Example |
Creating personas: |
Example:
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Education: She has a B.S. in Physics, and a Masters in Architecture from the University of New Mexico, and she is working on a Masters in Business Administration through the Anderson School of Management, at UNM (only two more years of night and weekend courses). Vehicle: She drives a six-year-old white Ford pickup with a dream-catcher hanging from the mirror. Concerns: Her concerns include daycare for her youngest, healthcare for her grandmother Elisa Baca, who lives in the house next door, and the poor quality of her neighborhood elementary school, Los Gallegos, which regularly ranks in the bottom third of all schools in the state. Current Practice: For blueprints, she uses AutoCad but hates its interface, and for presentations to clients uses consumer programs such as 3D Architect, because the results look more attractive, and help clients imagine what the house will look like. For contractors, she uses AutoCad, but finds it imprecise, hard to show small corners, and difficult to label. Goal: In using drafting software, her main goal is to create full schematic drawings that her contractors can understand and follow, with zoom-in close-ups of difficult intersections, fully legible labels, and layers that line up accurately. She expects her drafting software to offer the highest technical precision and up-to-date conformity to code. She does not need 3D graphics from the CAD program, because she uses a consumer product to show clients what the house will look like. When she has a question, she expects the Help to offer several different ways to do a task, and an explanation of the difference. |
Who is this persona? What goal is he pursuing with a Lego truck on his hat? |
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