Web Writing That Works!

           A Project of
           The Communication Circle

Guidelines Rants Patterns Poems Services Classes Press Blog Resources About Us Site Map

HomeRants > Talk like a human being. > Develop an attitude.


 

Cut through anonymity

Let's talk persona to persona

Develop an attitude.

Have you thought much about your own attitude toward the people who read what you write?  Often we ignore our audience, treating them as, well, out there somewhere.

To get into a real conversation with your visitors, though, you need to stop sounding as if you were a neutral, diplomatic, bland corporation. Stop being anonymous.

Figure out what your relationship is. That shows up as attitude.

And think about how much you dare reveal about your own life, your own opinions.  You're creating your own persona, even as you write to a group of people you have characterized with another persona. That's why I say we are talking persona to persona.

Weird.  How can we overcome the artificiality, impersonality, and distance to make contact?

Resource

Who am I writing for, and, incidentally, who am I? (Full chapter from Hot Text, in PDF, 566K, or about 10 minutes at 56k)

 

Home | Guidelines | Rants | Patterns | Poems | Services | Classes | Press | Blog |
Resources | About Us | Site Map

Web Writing that Works!
http://www.WebWritingThatWorks.com
  2002, 2004 Jonathan and Lisa Price
The Communication Circle
Discuss at HotText@yahoogroups.com
Email us directly at ThePrices@ThePrices.com
Order Hot Text (the book) from Amazon