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Let me out

Give me access to my personal profile or account, and let me delete myself.

If you give people the opportunity to edit their information, oddly, they provide even more. Almost no one destroys his or her data.

So as soon as you display the personal information, write labels indicating how they can edit it.

Since one of the biggest invasions of privacy is spam, make sure that you allow people to opt into your e-mail newsletter twice (once by clicking the checkbox and Submit button, again by responding to the e-mail notification that they can subscribe if they reply).

Double opt-in makes it more likely that people know what they are doing when they volunteer for the e-mail.

But let them unsubscribe, and write clear directions for that in every issue of your e-newsletter.

You really don't want to end up testifying in front of some group like the U.S. Federal Trade Commission on something they call UCE--"unsolicited commercial e-mail."

Related article

Privacy policy, a chapter from Hot Text, Web Writing that Works (PDF, 255K, or about 5 minutes at 56K)

Is this what I ordered?

 

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