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What we look at

What you get

The nitty-gritty

Writer to writer

What to do next

Evaluating your content

Take a fresh look!

Get a neutral outside review of your drafts within a week.

We provide a professional opinion, and concrete recommendations for improving the organization, writing, and layout of your material--fast.

What we look at

We check your text to see how it measures up.  We analyze six aspects of your prose, in depth:

  • Is the text short enough?
  • Can your customers scan the text easily?
  • Is your link text expressive enough?
  • Have you chunked content into tight paragraphs?
  • Is the prose understandable?
  • Are your menus meaningful?

What you get

You receive our detailed comments on the same schedule as your internal review, so that you can apply the suggestions right away.

This feedback helps most if you are

  • A team facing a chaotic project and crazy schedule, so no one has had a chance to review the content, as a whole, for coherence, clarity, and impact
  • A team exploring a new approach, such as object-oriented content, or Web-based support systems
  • A project leader looking for a solution to an internal debate on the team
  • A solo writer on a project, with no other writers to turn to for support

The nitty-gritty

We know you need details--comments you can act on. So we go through every page, noting the trivial typos as we go, but focusing on larger issues.

We act as a stand-in for your readers.

And we tell you when we get confused, discouraged, angry, or just plain bored.

Then we give you concrete suggestions for change--action items you can carry out, new tables of contents, new paragraphs.

When we don't know enough to give you a complete revision, we ask you the questions we think users would have, so you can grab a subject matter expert, and get the answers.

Writer to writer

Our report is not some official evaluation: we are writers talking to other writers. We aim to be useful.

And we go beyond the usual editorial queries by making lots of practical suggestions. Based on more than 20 years in writing and editing, our report should help you improve your current content, and point the way to faster writing in the future.

When your writers understand and adopt the tactics we suggest, they work faster, and get more done.  Clean writing is hard work, but it's a lot more efficient than trying to rewrite a confusing mess.

What to do next

If you think this service might help you on your current project, please call us in advance, at 505 898-4912.

Together we can develop a delivery schedule, agree on tools, and settle on an estimated cost based on number of pages or screens, and complexity of your subject matter.

Take a Fresh Look!

Find out what we've done for these clients

Adobe

America Online

Apple

Broderbund

Cadence

Canon

Casio

Cisco

Cray

Disney

Electronics for Imaging

Epson

eToys

FileMaker

Fujitsu

Go

Hewlett-Packard

Hitachi

IBM

Intuit

Ketchum

Kodak

Lotus

Mitsubishi

NEC

Nikon

Ogilvy

OnlineWorkshops

Oracle

PeopleSoft

Pioneer

Qronos

Relational

Ricoh

Sony

Sprint

Sun

Symantec

USFilter

Visa

WinWriters

Yahoo

Zycad

For more info on the work we've done for selected clients...

 

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The Communication Circle
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