Web Writing That Works!

           A Project of
           The Communication Circle

Guidelines Rants Patterns Poems Services Classes Press Blog Resources About Us Site Map

Ideas and services for web writers, editors, and content managers

     
New!   Our Job Aid!
A complete list of our guidelines. The gist of our  recommendations on web writing that works.
     How to be brief, scannable, chunky, and easy to understand.
     How to write linktext, and menus.
    Get the details. Diagrams, examples, research, and audience fit, appear in each guideline.
Raving about web text
Why we think you ought to talk like a human being, even when you represent a large corporation or organization.  
      Why we're glad to wave goodbye to documents, and welcome objects.
      Why attention is key when you write web text.
      We ramble, we pull in research, we make the case for changing the way we write for the web. Indulge our rants.

Working with patterns
We must work within consistent, formally defined structures when we write in a content management system, using XML. That's good. Here are models for a wide range of genres.
  • We think you can do a better job with the lowly FAQ, if you work consciously with a model.
  • Plan your labels, too, embedding customer assistance.
  • Create step-by-step instructions that any fool can follow.

Key
Ideas

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Web Writing that Works!
http://www.WebWritingThatWorks.com
  2004 Jonathan and Lisa Price
The Communication Circle
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